--Tom Buxton is a serial profiler – but the people he profiles are shoppers like you and me.
The 53-year-old chief executive of Buxton Co. helps retailers pinpoint potential customers so they'll know where to plant their next store.
"It's not location, location, location. It's customer, customer, customer," Mr. Buxton says in his corporate headquarters and research center on the north side of Fort Worth.
Mr. Buxton isn't big on thick reports.
Thomas James Buxton grew up in San Antonio, the son of a businessman-rancher who worked for Tandy Leather Co.
Then I became a store manager and grew up in the Radio Shack-Tandy system.
Other retailers also had unprofitable stores in seemingly good locations.
Buxton found people whose lifestyles seemed to fit the high-rise living profile. "It is micromarketing," Mr. Buxton says simply. --
出所:June 19, 2004,By CHERYL HALL / The Dallas Morning News