Corporate and Business History ۩Ƿԡ顢ܼǷԡ顢Ƿ¶顢ܡ̱લ㡣

ɥ顼ά

  • ȿ¤Ϸбά˽
  • άȤϡִȤδŪĹɸŪꤷԤ뤿ɬפʹư򤷡񸻤Ƥ뤳ȡChandler(1962)

W.G.

ɥ顼롼״Ȥδǥˤϡ

  • H ¤ʻ¤holding company form
  • M ¤ʻ¤multidivisional structure
  • U ¤ʿǽ¤unitary structure
  • N ¤ʥͥåȷ¤network organization

    λͤĤΥǥ뤬Ȥ롣

󥾥դά

1965ǯAnsoff H. I.ϴȤˤջ׷

  1. άŪջ׷
  2. Ūջ׷
  3. ̳Ūջ׷

    ΣĤ˶̤

  • άȤϡʬŪ̵Τξ֤ΤȤǤΰջ׷ΤΥ롼

УУ(ץȡݡȥեꥪޥͥ)

  1. и(experience curve)
  2. ȤˤϡȯŸϢͿ Ȥ饤ե뤬롣

бά

ݡPorter Michael E.ˤΥݥ˥󥰥ץ

Ȥפ夲뤫ɤװϡδȤ°Ƥȳΰ֤˰¸롣

  • ĤװFive forces
    • ȼԡPotential Entrants
    • ȼԡSuppliers
    • 㤤Buyer
    • ʡSubstitutes
    • ȼԡIndustry Competitors

Сˡ񸻥١RBVResource based View)ץ

Ȥפ夲뤫ɤװϡδȤλ˰¸(VRIO)

ӥͥǥ

  • ݡδάѥ
    άͥ
    ȼ
    άåȤȥ꡼åά̲ά
    ά
    Ƚ̲ά

ޥͥȡǥ



ȥå   ʬ Хåå   ñ측 ǽ   إ   ǽRSS
Last-modified: 2008-08-20 () 21:09:51 (4204d)